Hi, my name is Brett van Zuiden.
I am a maker, a hobbyist, and an optimist.
I live in Oakland.
Before starting on a new project, teams should write down target metrics that they expect to hit if the project is successful. A helpful format is to measure and set goals around the following three metrics: are people aware of the project, are they using it as expected, and is it producing business outcomes. ›
When building a new product, first find the burning customer problem, then tie it back to a business objective. Too often teams focus primarily on the business needs – e.g. “we want to convert MAUs to DAUs” or “we want to sell into larger enterprises” – rather than the customer needs, resulting in motivated reasoning and mediocre products. ›