A picture of me

Hi, my name is Brett van Zuiden.
I am a maker, a hobbyist, and an optimist.
I live in San Francisco.


  • Product Manager at Clever
  • Founding CEO of Filepicker.io
  • Studied EECS, Math, and Mechanical Engineering at MIT
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  • Creating a Data-Driven Culture

    Being data driven can help your company ship better products faster. You can cultivate a data driven culture in your company in four stages: stimulate curiosity, quantify past wins, estimate impact of projects in flight, and finally use data to prioritize future efforts.

  • Reviews: Identify issues instead of providing solutions

    Giving positive feedback is easy; it’s much trickier to provide critical feedback in a way that improves the end result without diminishing the sense of ownership of the person working on it. In situations with designers, engineers, and direct reports, I’ve found one technique that works well is to focus on identifying issues rather than offering solutions.

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