Hi, my name is Brett van Zuiden.
I am a maker, a hobbyist, and an optimist.
I live in Oakland.
When building a new product, first find the burning customer problem, then tie it back to a business objective. Too often teams focus primarily on the business needs – e.g. “we want to convert MAUs to DAUs” or “we want to sell into larger enterprises” – rather than the customer needs, resulting in motivated reasoning and mediocre products. ›
Customer-facing teams are inundated with feedback from customers, and in turn tend to inundate product managers with far more requests than can be prioritized. A simple technique to maintain a reasonable backlog while making customer-facing teams feel empowered is to ask each team to identify and advocate for their top two, and only two, product requests. ›