Brett van Zuiden

We can give people superpowers.

Great products can take someone totally beyond what they thought they could do, which is why creating them is so much fun.

Growing up, I dreamed of becoming a "door-to-door inventor" — I imagined talking to people about the problems they had and then designing devices to solve them. I never quite shook that dream, and am fortunate that my journey so far as a software engineer, startup founder, and product manager has let me do this at scale.

Outside of work, I cook, dance, hack on a number of side projects, and play soccer and piano. I currently live in San Francisco.

  • Product Manager at Clever

    I am incredibly fortunate to be able to spend my days working on software that helps students learn and teachers teach. I am humbled to be working alongside such a talented and thoughtful team.

    • Lead Clever's district-facing product work, resulting in a 14x growth in active users.
    • Started and run a product leadership program to mentor and train coworkers.
    • Overhauled district onboarding, increasing adoption of Instant Login from 30% to 96%.
    • Built out multiple flagship products and coordinated public launches, including Clever Badges, our highest NPS product for districts.
  • Head of Product Management at IFTTT

    I worked with a team of 12 fantastic engineers and designers to build and grow IFTTT’s consumer products on iOS, Android, and the web. I headed up IFTTT's product roadmap, growth, metrics & user research, and day-to-day process.

    As the first product manager, I established the role of product management at IFTTT, and built out the initial team.

    • Built out a flagship product (Do) from initial conception to public launch.
    • Increased success rate of the web onboarding flow by 43%.
    • Coordinated a major brand update and simultaneous launch of 8 new apps across iOS and Android.
    • Doubled the clickthrough rate and halved the unsubscribe rate of our email engagement efforts.
  • Founder and CEO at

    As the CEO, I drove the product, business, and technical direction of the company; as a founder, I did everything from UX design, fundraising, and hiring to coding the iOS product, content marketing, and customer support.

    • Grew the company to 13 people and an AMR of $600,000 with over 1,000 customers.
    • Participated in the YCombinator batch of Summer 2012.
    • Raised $1.8mn from Andreessen Horowitz and other investors.
    • Reached profitability in 18 months.
    • Sold to Xenon Ventures in spring of 2014.
  • S.B. in Computer Science and Electrical Engineering at MIT

    GPA: 5.0/5.0. Minors in Mechanical Engineering, Mathematics.

    • McGovern Award for significant impact on entrepreneurship - MIT, 2012
    • Top 5 Graduating MIT computer scientists - ThePhenomList, 2012
    • Whitelaw Prize for Originality of Design - MIT, 2010